every year, i allow my children to choose a new lunchbox. it is a tradition from when i was a child and i suppose for many families. this year my daughter chose a disney 'princess' lunchbox. it was hard for me to let her do that. my son chose a disney 'cars' lunchbox. again, difficult. don't they see how adorable this max and ruby lunchbox is? i just love max and ruby. they live in the most perfectly decorated little cottage. i get so inspired watching that show. i may just have to get this lunchbox for myself.